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American Express Gold Card Price Match

Update 9/23/2002: This card has been replaced by the Amex Rewards Gold Card.

Best Value Guarantee. Pay the lowest price available for covered items purchased with the Amex Gold Card. This feature saves me hundreds of dollars each year. You also get reimbursement for the difference (for up to $250 per item) if the item's price drops within 60 days. Details here.
No costly finance charges.
$75 Annual fee
No pre-set spending limit. Purchases are approved based on a variety of factors, including your account history, credit record, and personal resources.
Free shipping and handling on catalog and online purchases of $50 or more from participating retailers including GAP, Eddie Bauer, Patagonia, and more.
Online Fraud Protection Guarantee. Shop online with confidence when you pay with the Gold Card.
American Express Online Services lets you pay your bills online. You can also view your account information online, including billing details, your most recent charges, and old statements.
The Membership Rewards Program. Earn points that have no expiration date just for using the Gold Card for everyday purchases, redeemable for free flights, hotel stays, car rentals, or even CDs. $40 annual fee to enroll.
Year-end summary of charges. Helps you with your taxes, budgeting, and bookkeeping.
Buyer's Assurance Plan extends the terms of the original manufacturer's warranty on a covered product purchased entirely with the Card up to one additional year on U.S. warranties of five years or less
Online Fraud Protection Guarantee
Purchase Protection Plan provides added protection-at no extra cost-for accidental damage to or theft of covered items purchased with the Card
Return Protection lets you return a covered item purchased with the Card (even if you purchased it online) when the merchant won't take it back. Just contact us within 90 days of the purchase, and you will be reimbursed for the full purchase price, up to $300 per covered item.
Car Rental Loss and Damage Insurance
Emergency Card Replacement
Access your credit line 24 hours a day at more than 475,000 ATMs worldwide
Global Assist Hotline
Travel Accident Insurance

Best Value Guarantee (also called pricematch, no longer available for Amex Blue) is well worth the annual fee. When you buy something, most likely the price will fall in the short future. This is especially true for electronics and computer stuffs. Now with Amex Gold card, you have confidence that you will get the lowest price in 60 days! Better yet, it can be used to pricematch with the lowest price that you could find. Details here. Your first pricematch request could save more than $75!

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Not sure about your credit history? Get a free credit reports online or in print from ConsumerInfo. Get 30-day No Obligation free credit monitoring service, just cancel if you do not like it. Experian (One of the big 3 credit agencies) is buying Consumerinfo which offers the free service, therefore the free credit report may end soon.